Social Media Marketing… Get It Started!

A Subject Called Social Media Marketing

A remarkable element for companies, professionals and every kind of business, also known as SMM: what is it?
The answer is Social Media Marketing, a discipline that, if managed correctly, can help you in your business when it comes to getting viral, making users become more and more faithful and above all, if managed correctly from a strategical and regular point of view too, turns into one of the most powerful marketing instruments, i.e. the neverending “word of mouth”.
The word of mouth of people in the past, sitting on a bench talking about the new couple in town, is still current today and can be described as “going viral”.
So, what better place than social networks when it comes to finding out things, sharing contents and keeping oneself up-to-date?
However, please be careful, one little mistake can really turn the whole story and its final intent upside down. That is why it is paramount to understand the habits and interests of our potential customers and develop a marketing plan based on their needs.

So, let’s discover together some important aspects to make the most of social media marketing.

Presence

Today it is absolutely not fundamental being present on every social network, but selecting with accuracy the ones where our public is present instead, and consequently invest every resource at hand.

Content Strategy

Research platforms are different. On social networks people search for entertainment: emotions, information, contents with nice stories and so on.
They are not just there because they look for your product or service. People do not love talking with a brand or company, but they feel more at ease at communicating with the ones behind the curtain.
Being transparent and empathetic are two factors which cannot be missing when it comes to creating a strategy of content management.
It is fundamental to define goals, analyse targets, understand needs and interests, and create specific contents!

Social Ads

I defined and created an editorial plan, investing in creativity, research and analysis, but my posts are not taken into consideration by anyone 🙁
Algorithms regulate post visibility and their organic coverage.
Facebook is the social network more involved in this, where organic coverage is barely 3%.
How does it work? Algorithms make sure that your post is shown to a number of users following your page. If these users interact properly, at the right times, the post is shown to other fans of that page too.
The goal of the algorithm is to offer the best experience possible to users, avoiding spam and scarcely-interesting contents.
For this purpose, a coverage increase is often not free of charge and the main goal is extremely often that of investing everything, quite quickly, in the main goal: selling.
Fame and consideration are important for your company. Would you ever purchase anything by a stranger?
So, after defining an editorial plan, scarce investments in the growth of your company's social network profiles make your job pretty pointless. Post promotion with goals like coverage and/or engagement can help you.
I want to arrange appointments, I am not interested in paying to have comments, reactions and shares of the posts in my editorial plan…
Well, it is no coincidence that on every social network platform you may decide to invest your money in, the scheme of its goals is: Reputation, Consideration and, eventually, Conversions.
So, if you aim at getting a remarkable ROAS (Return On Advertising Spend), you can dedicate part of your budget to your company’s image and consideration!
You will realize that in the next phase your acquisition costs will be lower.
Last, but not least, comes Listening, Reporting and Analysis. 

You have two chances:

  • A Do-It-Yourself attitude
  • Rely on the experience and know-how of a Social Media Manager

In the first case three elements are needed: TIME, STRONG WILL and MONEY. Three ingredients to be put in training and efforts.
In the second case, money and a bit of shrewdness.
A little part of what a professional Social Media Manager should do is:

  • Analyse your target and define needs and interests
  • Develop a content strategy based on objectives
  • Create contents on purpose
    Plan a promotion strategy
  • Listening and managing your company’s reputation (Social Listening)
  • Reply and manage comments and messages
  • Elaborate a strategy dedicated to critical situations (reviews, comments and negative messages)
  • Tracking and reporting

Testing and analysing, of course!

Remember… “You have to try, because if you haven't tried, you haven't lived” (from the movie Meet Joe Black)

And from Blubit’s social dept that’s all... on to the next one!

Elena




Social media marketing… l’ABC

smm

Una disciplina chiamata Social Media Marketing

Prezioso strumento a disposizione di imprese, professionisti e qualsiasi tipo di business, conosciuto anche come SMM.

Questa disciplina, se gestita correttamente, può aiutarti nella viralità del tuo business, nella fidelizzazione degli utenti e soprattutto, se gestita anche in modo strategico e regolare, si trasforma nello strumento più potente per fare marketing, cioè il passaparola.

Il passaparola della gioventù che fu (sempre attuale però), seduta su una panchina a parlare di come sta bene insieme la nuova coppia del paese, oggi si chiama anche viralità.

E quale miglior luogo per scoprire, condividere e tenersi aggiornati, se non i social network?

Ovviamente anche qui bisogna stare molto attenti, perché un piccolo errore può stravolgere l’intento finale.
Per questo è fondamentale comprendere le abitudini e gli interessi dei nostri potenziali clienti e sviluppare un piano di marketing basato sulle loro necessità.

Vediamo insieme alcuni aspetti fondamentali per sfruttare al massimo il social media marketing.

Presenza

Non lo diremo mai abbastanza forse, ma oggi non è importante avere un presenza su tutti i social network, ma selezionare quelli dove il nostro pubblico è presente ed investirci tutte le risorse che abbiamo a disposizione.

Content Strategy

Le piattaforme di ricerca sono altre, sui social le persone cercano intrattenimento: emozioni, informazioni, contenuti con belle storie e via dicendo.
Sicuramente non sono li perchè cercano il tuo prodotto/servizio. Le persone non amano parlare con un Brand/Azienda, ma si sentono più a proprio agio a comunicare con chi sta dietro le quinte.

La trasparenza e l’empatia sono due fattori che non possono mancare nella strategia di gestione dei contenuti. 

Resta quindi fondamentale definire gli obiettivi, analizzare il nostro target, comprendere quali sono le necessità e gli interessi e creare contenuti ad hoc!

Social Ads

Ho definito e costruito un piano editoriale investendo in creatività, ricerca e analisi, ma i miei post non se li prende in considerazione nessuno 🙁

Gli algoritmi regolano la visibilità dei post e la loro copertura organica.

Il social che più ne risente è Facebook, dove la copertura organica è a malapena del 3%.

Come funziona? L’algoritmo prevede sostanzialmente che il tuo post venga mostrato ad un numero minimo di utenti che seguono la tua pagina, se questi utenti effettuano interazioni in tempi consoni, il post verrà mostrato ad altri fan della pagina.

L’obiettivo dell’algoritmo è offrire agli utenti la miglior esperienza possibile, evitando così spam e contenuti di scarso interesse.

Per questo motivo, molto spesso bisogna pagare per aumentare la copertura dei post e ahimè, molto spesso si tende a voler investire tutto e subito nell’obiettivo principale: vendere.

La notorietà e la considerazione della tua azienda è importante. Acquisteresti mai qualcosa da uno sconosciuto?

Perciò, dopo aver definito un piano editoriale, non investire nella crescita del tuo profilo social aziendale, rende il tuo lavoro inutile. La promozione dei post con obiettivi tipo copertura e/o engagement ti possono aiutare.

Ma io voglio ricevere appuntamenti, non mi interessa pagare per avere commenti, reazioni e condivisioni sui post del piano editoriale…

Beh, non è un caso che su qualsiasi social network tu decidi di investire i tuoi soldi, lo schema degli obiettivi è: Notorietà, Considerazione e in fine Conversione.
Perciò, se vuoi avere un ROAS (ritorno economico sulla spesa pubblicitaria) nobile e consistente, dedica parte del tuo budget all’immagine della tua azienda e alla considerazione! 

Vedrai che nella fase successiva i tuoi costi di acquisizione saranno inferiori.

Per ultimo, ma non meno importante c’è la parte di Ascolto, Reportistica e ancora Analisi.

In tutto questo hai due possibilità:

  • fare da solo; 
  • affidarti ad un Social Media Manager.

Nel primo caso ti ci vorranno tre cose: TEMPO, VOGLIA e SOLDI. Ingredienti da investire nella formazione e nella pratica.

Nel secondo caso, ti ci vorranno soldi e un pizzico di perspicacia.

Una piccola parte di quello che un Social Media Manager professionista, dovrebbe fare è:

  • analizzare il tuo target e definire le necessità e gli interessi;
  • sviluppare la strategia dei contenuti sulla base degli obiettivi;
  • creare contenuti ad hoc;
  • pianificare la strategia di promozione;
  • ascoltare e Gestire la reputazione della tua azienda (social listening);
  • rispondere e gestire commenti e messaggi; 
  • studiare una strategia in caso di situazioni di crisi (recensioni, commenti e messaggi negativi); 
  • tracciamento e reportistica.

Testare e analizzare, lo abbiamo già detto, vero? 

Ricordati che “Chi non ha mai tentato non ha mai osato e chi non ha mai osato non ha mai vissuto” (dal film Vi presento Joe Black).


Dal reparto social di Blubit è tutto, alla prossima!

Elena

Social Media Marketing… Get It Started!

A Subject Called Social Media Marketing

A remarkable element for companies, professionals and every kind of business, also known as SMM: what is it?
The answer is Social Media Marketing, a discipline that, if managed correctly, can help you in your business when it comes to getting viral, making users become more and more faithful and above all, if managed correctly from a strategical and regular point of view too, turns into one of the most powerful marketing instruments, i.e. the neverending “word of mouth”.
The word of mouth of people in the past, sitting on a bench talking about the new couple in town, is still current today and can be described as “going viral”.
So, what better place than social networks when it comes to finding out things, sharing contents and keeping oneself up-to-date?
However, please be careful, one little mistake can really turn the whole story and its final intent upside down. That is why it is paramount to understand the habits and interests of our potential customers and develop a marketing plan based on their needs.

So, let’s discover together some important aspects to make the most of social media marketing.

Presence

Today it is absolutely not fundamental being present on every social network, but selecting with accuracy the ones where our public is present instead, and consequently invest every resource at hand.

Content Strategy

Research platforms are different. On social networks people search for entertainment: emotions, information, contents with nice stories and so on.
They are not just there because they look for your product or service. People do not love talking with a brand or company, but they feel more at ease at communicating with the ones behind the curtain.
Being transparent and empathetic are two factors which cannot be missing when it comes to creating a strategy of content management.
It is fundamental to define goals, analyse targets, understand needs and interests, and create specific contents!

Social Ads

I defined and created an editorial plan, investing in creativity, research and analysis, but my posts are not taken into consideration by anyone 🙁
Algorithms regulate post visibility and their organic coverage.
Facebook is the social network more involved in this, where organic coverage is barely 3%.
How does it work? Algorithms make sure that your post is shown to a number of users following your page. If these users interact properly, at the right times, the post is shown to other fans of that page too.
The goal of the algorithm is to offer the best experience possible to users, avoiding spam and scarcely-interesting contents.
For this purpose, a coverage increase is often not free of charge and the main goal is extremely often that of investing everything, quite quickly, in the main goal: selling.
Fame and consideration are important for your company. Would you ever purchase anything by a stranger?
So, after defining an editorial plan, scarce investments in the growth of your company's social network profiles make your job pretty pointless. Post promotion with goals like coverage and/or engagement can help you.
I want to arrange appointments, I am not interested in paying to have comments, reactions and shares of the posts in my editorial plan…
Well, it is no coincidence that on every social network platform you may decide to invest your money in, the scheme of its goals is: Reputation, Consideration and, eventually, Conversions.
So, if you aim at getting a remarkable ROAS (Return On Advertising Spend), you can dedicate part of your budget to your company’s image and consideration!
You will realize that in the next phase your acquisition costs will be lower.
Last, but not least, comes Listening, Reporting and Analysis. 

You have two chances:

  • A Do-It-Yourself attitude
  • Rely on the experience and know-how of a Social Media Manager

In the first case three elements are needed: TIME, STRONG WILL and MONEY. Three ingredients to be put in training and efforts.
In the second case, money and a bit of shrewdness.
A little part of what a professional Social Media Manager should do is:

  • Analyse your target and define needs and interests
  • Develop a content strategy based on objectives
  • Create contents on purpose
    Plan a promotion strategy
  • Listening and managing your company’s reputation (Social Listening)
  • Reply and manage comments and messages
  • Elaborate a strategy dedicated to critical situations (reviews, comments and negative messages)
  • Tracking and reporting

Testing and analysing, of course!

Remember… “You have to try, because if you haven't tried, you haven't lived” (from the movie Meet Joe Black)

And from Blubit’s social dept that’s all... on to the next one!

Elena

Articoli Collegati