Hello everyone again you Google Ads skilled and curious enthusiasts!
How many times, above all in the last few years, have you heard about potentially self-proclaimed expert gurus in a particular discipline? How many times has it happened to you to see titles making stuff up about some hush-hush super effective strategies?
Put in a nutshell… how many Google Ads super gurus mastering the so-called “Harawaki” (or whatever other mysterious names they may call it) strategy lured you into nothing but a load of hot air eventually?
If the answer to this is different from “nobody at all” I suggest you focus just a couple of minutes on this column.

No time to read it all? Find our video here!

The Famous Title of Guru

Who are they? The answer is people exactly like you who happen to decide, on a bright morning, to adorn themselves with this title and, as we are easily going to find out, there is not much merit in doing such a thing. They usually insist on arranging a call with you, in order to tell how amazing their strategies are and how those are definitely trebling your income shortly. At the end of such a call you will certainly be in a daze because their main goal is simply not to let you understand much about what they are saying. They depict extremely complex issues, in a flow of stylish acronyms, without taking a single moment to really explain those to you.
They usually tell you that they already did research on your field market, promising amazing results surely, when they are actually just groping in the dark.

It comes as no surprise that, once you have paid them, the gurus would quite (un)surprisingly become unavailable, both to take part in calls and to give explanations on the trend of your campaigns.

How to Avoid Gurus

And here Google comes to the rescue. There are agencies which have a Google Partner Badge indeed. These agencies are awarded this Badge according to performance rates, expense and proper certifications.
Besides, a smaller circle of agencies hold the so-called Google Ads Premier Partner title.
This title is given to the agencies that prove themselves to be top-quality companies at performing their job. Just consider that only 3% of all agencies manage to have access to this small coterie.

What More Can Be Found in Google Ads Premier Partners?

They guide big (and often small or at least smaller) customers to high-level performances. These agencies are selected both according to the vocational training of their employees and to the successful activity of making customers really faithful customers too.
In other words, in these cases, your account will be managed only by people who are actually certified by Google, granting a quality service in time.

How To Become Google Partners?

Subscription is free of charge but, be careful! Becoming real Google Partners requires really high-level standards so, if you want to be in good hands, always choose agencies bearing the Google Ads Premier Partner Badge.

Marco

 


Premier Partner Google Ads

Ho bisogno di qualcuno che mi segua le campagne su Google Ads: come evitare i Guru.

Buongiorno curiosi e smanettoni di Ads,

Quante volte, soprattutto negli ultimi anni, avete sentito parlare di Guru di questa o di quella disciplina?
Quante volte avete visto titoli esagerati di strategie segretissime e super efficaci?

Insomma quanti Super Guru di Google Ads che conoscono la super segreta strategia Harawaki (o qualsiasi altro nome strano si siano inventati) avrebbero voluto vendervi “fuffa”?

Se la risposta è diversa da “nessuno” vi consiglio di dedicare 2 minuti a questo articolo.

Non avete tempo di leggere tutto l’articolo? Qui trovate il video.

Il famoso titolo di Guru

Chi sono i Guru? Sono persone esattamente come voi che decidono, un mattino, di attribuirsi questo titolo e, come facilmente intuiremo, non serve merito per attribuirsi un titolo da soli.

Normalmente insisteranno per fissare una call con voi e raccontarvi di come le loro strategie sono fantastiche e come vi faranno avere sicuramente triplicare il vostro fatturato in pochissimo tempo. Voi ne uscirete frastornati perché, il loro obiettivo, è che capiate il meno possibile.

Vi mostreranno presentazioni estremamente articolate e piene di sigle per cui non perderanno nemmeno un istante a spiegarvene il significato.
Normalmente vi diranno anche che hanno già fatto una ricerca di mercato nel vostro settore e vi prometteranno risultati alla cieca.

Ovviamente dopo che avrete effettuato il pagamento diventerà impossibile avere una call con il Guru per ricevere spiegazioni sull’andamento delle campagne.

Come faccio ad evitare i Guru?

In questo ambito Google ci aiuta. Esistono delle agenzie che possiedono il Badge di Google Partner. Sono aziende che, secondo parametri di rendimento, spesa e certificazioni, vengono premiate con questo Badge.

Troviamo, inoltre, una cerchia ristretta di agenzie che detengono il titolo di Premier Partner Google Ads. Questo titolo viene dato alle agenzie che dimostrano altissima qualità nel lavoro svolto.
Dobbiamo considerare che solo il 3% delle agenzie fanno parte di questa ristretta cerchia.

Cos’hanno in più degli altri i Premier Google Partner?

Gestiscono grandi clienti (ma spesso anche piccoli) e li portano a performance di alto livello. Queste agenzie vengono selezionate, anche, in base alla formazione di propri dipendenti e alla fidelizzazione dei propri clienti.

Insomma, nel vostro account, ci metteranno mano solo persone che posseggono i certificati Google e che garantiscono un servizio di qualità, nel lungo periodo.

Come si diventa Google Partners?

Iscriversi è gratuito ma, attenzione, diventarlo richiede degli standard qualitativi davvero molto alti.
Quindi se volete mettervi in buone mani, scegliete sempre agenzie che posseggono il Badge di
Google Ads Premier Partner.

Marco

Marco Maglio

Hello everyone again you Google Ads skilled and curious enthusiasts!
How many times, above all in the last few years, have you heard about potentially self-proclaimed expert gurus in a particular discipline? How many times has it happened to you to see titles making stuff up about some hush-hush super effective strategies?
Put in a nutshell… how many Google Ads super gurus mastering the so-called “Harawaki” (or whatever other mysterious names they may call it) strategy lured you into nothing but a load of hot air eventually?
If the answer to this is different from “nobody at all” I suggest you focus just a couple of minutes on this column.

No time to read it all? Find our video here!

The Famous Title of Guru

Who are they? The answer is people exactly like you who happen to decide, on a bright morning, to adorn themselves with this title and, as we are easily going to find out, there is not much merit in doing such a thing. They usually insist on arranging a call with you, in order to tell how amazing their strategies are and how those are definitely trebling your income shortly. At the end of such a call you will certainly be in a daze because their main goal is simply not to let you understand much about what they are saying. They depict extremely complex issues, in a flow of stylish acronyms, without taking a single moment to really explain those to you.
They usually tell you that they already did research on your field market, promising amazing results surely, when they are actually just groping in the dark.

It comes as no surprise that, once you have paid them, the gurus would quite (un)surprisingly become unavailable, both to take part in calls and to give explanations on the trend of your campaigns.

How to Avoid Gurus

And here Google comes to the rescue. There are agencies which have a Google Partner Badge indeed. These agencies are awarded this Badge according to performance rates, expense and proper certifications.
Besides, a smaller circle of agencies hold the so-called Google Ads Premier Partner title.
This title is given to the agencies that prove themselves to be top-quality companies at performing their job. Just consider that only 3% of all agencies manage to have access to this small coterie.

What More Can Be Found in Google Ads Premier Partners?

They guide big (and often small or at least smaller) customers to high-level performances. These agencies are selected both according to the vocational training of their employees and to the successful activity of making customers really faithful customers too.
In other words, in these cases, your account will be managed only by people who are actually certified by Google, granting a quality service in time.

How To Become Google Partners?

Subscription is free of charge but, be careful! Becoming real Google Partners requires really high-level standards so, if you want to be in good hands, always choose agencies bearing the Google Ads Premier Partner Badge.

Marco

 


Hello everyone again you Google Ads skilled and curious enthusiasts!
How many times, above all in the last few years, have you heard about potentially self-proclaimed expert gurus in a particular discipline? How many times has it happened to you to see titles making stuff up about some hush-hush super effective strategies?
Put in a nutshell… how many Google Ads super gurus mastering the so-called “Harawaki” (or whatever other mysterious names they may call it) strategy lured you into nothing but a load of hot air eventually?
If the answer to this is different from “nobody at all” I suggest you focus just a couple of minutes on this column.

No time to read it all? Find our video here!

The Famous Title of Guru

Who are they? The answer is people exactly like you who happen to decide, on a bright morning, to adorn themselves with this title and, as we are easily going to find out, there is not much merit in doing such a thing. They usually insist on arranging a call with you, in order to tell how amazing their strategies are and how those are definitely trebling your income shortly. At the end of such a call you will certainly be in a daze because their main goal is simply not to let you understand much about what they are saying. They depict extremely complex issues, in a flow of stylish acronyms, without taking a single moment to really explain those to you.
They usually tell you that they already did research on your field market, promising amazing results surely, when they are actually just groping in the dark.

It comes as no surprise that, once you have paid them, the gurus would quite (un)surprisingly become unavailable, both to take part in calls and to give explanations on the trend of your campaigns.

How to Avoid Gurus

And here Google comes to the rescue. There are agencies which have a Google Partner Badge indeed. These agencies are awarded this Badge according to performance rates, expense and proper certifications.
Besides, a smaller circle of agencies hold the so-called Google Ads Premier Partner title.
This title is given to the agencies that prove themselves to be top-quality companies at performing their job. Just consider that only 3% of all agencies manage to have access to this small coterie.

What More Can Be Found in Google Ads Premier Partners?

They guide big (and often small or at least smaller) customers to high-level performances. These agencies are selected both according to the vocational training of their employees and to the successful activity of making customers really faithful customers too.
In other words, in these cases, your account will be managed only by people who are actually certified by Google, granting a quality service in time.

How To Become Google Partners?

Subscription is free of charge but, be careful! Becoming real Google Partners requires really high-level standards so, if you want to be in good hands, always choose agencies bearing the Google Ads Premier Partner Badge.

Marco

 


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